Markel hires chief marketing officer

Markel has announced the appointment of Thomas Smith to the position of chief marketing officer, a newly created role at the company.

Smith joined Markel in 2007, bringing 30 years of insurance industry experience to the firm. He will continue working at Markel’s corporate headquarters in Richmond, VA, reporting to Mike Crowley, president and co-chief operating officer.

In the new job, Smith is responsible for business development, branding, managing strategic relationships, creating digital assets, and corporate advertising/marketing activities.

“Smitty is a uniquely talented and charismatic marketing executive with a great reputation in the insurance industry. Having been a broker at various times in his career, he has keen insight into how producers view Markel, and his influence is felt throughout the organization. His many contributions to our growth and development, as well as his ability to connect with industry leaders, make him the natural choice for this high-profile position.” says Crowley.