Chubb courts digitally savvy customers with BLINK product range

Chubb has launched BLINK, a new brand focused on delivering convenient insurance products for digitally savvy consumers.

Blink is a suite of Chubb-backed consumer insurance products that its affinity and digital broker partners can offer to their customers. It offers flexible, customisable coverage, with modular policies that are written in plain, understandable language.

The first Blink product, a personal cyber protection policy, is available in 25 US states.

A Chubb survey revealed more than 80 percent of people are concerned about personal cyber security, but only 16 percent have cyber insurance protection. Blink's cyber protection policy hopes to address that protection gap, offering $10,000 in cyber protection coverage for a household, with options for expanded protection available.

Laura Bennett, senior vice president of econsumer for Chubb in North America, said: "Blink will appeal to consumer-savvy companies looking to create added value and increase customer loyalty through an insurance offering backed and sold by an industry leader like Chubb. Whether it's an offer made alongside a purchase, or an integrated experience using Blink APIs, Blink reimagines how customers experience insurance in the digital world."

Sean Ringsted, executive vice president of Chubb Group and chief digital officer and chief risk officer, said: "Chubb's proven track-record of scaling our network of partnerships has opened new revenue opportunities as well as created unique customer experiences in a digital world."