Chaucer adds China Re to its logo in new brand strategy

Chaucer, the specialty re/insurance group with operations in Bermuda, has unveiled a new brand identity, including the addition of its parent company, China Re, to its logo.

The change is designed to support Chaucer’s growth ambitions and better communicate the strengths of its business and project its expertise in underwriting risks and its collegiate management style.

Its brand line “the team of leaders” is intended to encapsulate its collaborative culture and the depth and breadth of expertise among its people.

John Fowle, chief executive officer at Chaucer, said: “Our new brand provides us with an opportunity to reinforce the qualities that distinguish us and shine a light on the quality of our people and our business.”

Fowle insisted Chaucer wants to be in the vanguard of change that is sweeping the insurance industry. “Deepening our relationships around the globe whilst continuing to offer our clients and brokers the best possible service in the London Market will continue to be a priority for Chaucer in the coming years,” he said.

China Re acquired Chaucer in 2018. Since then Chaucer has benefitted from the stability and financial strength of its parent, while also helping China Re execute its international growth agenda.