Aspen unveils new brand identity to propel the transformation of its business

Aspen Insurance Holdings has unveiled its new global brand identity, emphasising its mission to bring “clarity from complexity.”

The new visual identity highlights Aspen’s vision of “a world where risks are seen as opportunities, not fears,” its mission to create “clarity from complexity,” and its promise to “provide the perspective, approach and structure required to transform risk.”

Aspen said the new brand represents an important milestone in its ongoing transformation to become a leading specialty re/insurer.

Mark Cloutier, executive chairman and group chief executive officer, said the new brand identity will give further momentum to the transformation of the business.

“In updating our visual identity, we wanted to represent what we do and who we are today – approachable, insightful and passionate about delivering great service,” he said. “At its heart, Aspen is a collaborative business built around delivering innovative solutions by bringing together our underwriting teams and technical expertise to solve our clients’ complex challenges. We want this mindset to be embedded in everything we do, differentiating Aspen in the market and reflecting the promise of transforming risk into opportunity for our clients.”