Sompo International launches new brand campaign

Sompo International Holdings has launched a new brand campaign and tagline, “Promise. Trust. Protect. At the center of everything we do.”

It has also visually emphasised the ever-present platinum ring logo, which it said is a widely recognised symbol of commitment.

Sompo said the campaign reaffirms its increasing relevance in the International commercial P&C marketplace.

Chris Gallagher, chief executive officer at Sompo International commercial P&C, said: “We believe that core values drive success. In today’s world, more than ever, it is vitally important that we stand behind the promises we make to our clients, business partners and employees. The Sompo International ring is more than just a logo, it is a symbol of that promise.”

John Charman, executive chairman at Sompo International Holdings and chief executive officer of overseas insurance and reinsurance business at Sompo Holdings, said building brand awareness is a key element of its efforts to become a top 10 global re/insurance provider.

“This campaign serves as a great reminder to stay focused on our commitments and keep our clients, business partners and employees at the center of everything we do,” Charman added.