The OIL Group readies for major rebrand

The OIL Group of Companies has announced name changes as part of a major rebrand. Oil Insurance Limited (OIL) is now Everen and Oil Casualty Insurance (OCIL) is now Everen Specialty.

The new brands have been created to better reflect the companies’ “steadfast dedication” to their existing members and to show their “commitment to adapting to the overall direction of the continuously evolving energy sector”.

Bertil Olsson, Everen Group’s president & CEO, said: “It was important for this rebrand to reflect our current membership and our vision for energy technologies of today and tomorrow. OIL recently celebrated 50 years in business and OCIL’s history expands over 35 years, and while we are extremely proud of that legacy, we must continue to evolve and reposition the brands with our long-term strategic plans involving both traditional and new energy sources.”

The name Everen combines the words ‘ever’ and ‘energy’ and defines the ever-changing landscape of the industry and represents the companies’ continued support of traditional assets and their commitment to growing with advancing technologies.

John Weisner, chair of Everen, said: “With the rapid changes in the energy industry and insurance markets, keeping pace with these changes and adapting the organisation to maintain our leading position is incredibly important and the new brand clearly demonstrates our commitment to execute on the key objectives under our strategic plan.”

John Talarico, chair of Everen Specialty added: “The new brand shows commitment to long-term relationships with our partners across the property, casualty and reinsurance segments of our business and better reflects the diversity of our book which continues to grow and evolve.”

In the coming months, the Everen Group will introduce new logos and visual identities.